Home renovation superstars Chip and Joanna Gaines are busy people. After taking a few years off from the world of television, they’re getting back into the game this fall with the launch of their cable television channel, the Magnolia network, and they’ve got a new hotel set to open in 2021. The couple’s name and their Magnolia brand is seemingly everywhere. And this Sunday, March 8, it’s set to become even more prominent.
Sunday, Target is rolling out an expansion to Chip and Joanna Gaines’ Target-exclusive Hearth and Hand with Magnolia collection. Family Handyman has covered the Hearth and Hand collection before, noting its focus on giving people functional, simple yet still elegant designs for their homes.
That collection is set to enlarge this weekend, adding almost twice as many products in 600 Target stores across the United States. While everything from the expanded Hearth and Hand with Magnolia collection will be available online, Cara Sylvester, Target’s senior vice president for its home division, hopes more customers opt to see the collection in person.
“We’ve learned that our guests are especially inspired by shopping in store, where they can touch and feel the products and envision the pieces in their own homes,” said Sylvester. “That’s why we’re so excited to nearly double our in-store assortment this month, creating an even bolder, more inspiring destination for our guests — ultimately helping them bring cozy, comfortable vibes home.”
Target says the new collection will feature furniture, bathroom accessories like towels and shower curtains, bedding options and more. The collection mainly uses neutral and spring colors to create a rustic, homey vibe that feels like a direct response and rebuttal to tacky modern styles.
Look for more information on specific products from this expansion of the Hearth and Hand with Magnolia collection after Sunday’s unveiling. Need to get your Magnolia fix before then? Check out the home renovation Joanna Gaines says is her all-time favorite.
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